Why “Short Attention Span?”
That’s easy. Your clients are busy. Your prospects are even busier. And suspects–people who have no idea that they may be prospects–hardly have time to read anything about you.
My name is Anita Hampl. I write short, good ABOUT pages for people whose prospects have short attention spans.
When your target prospects are looking for answers to their “pain,” all they want to know is:
Can YOU solve my problem?
You want visitors to stick around and explore your website or blog to see if you have what they are looking for. A well-crafted ABOUT page is for people to:
- LOOK and
- TAKE ACTION
The action may be to click on a Paypal link, visit your Facebook page, or pick up the good old-fashioned phone and call you to spend money.
But unless you catch their attention, the next guy’s website is just a mouse click away . . . .
Besides writing custom ABOUT pages for coaches, consultants and health & wellness experts, I offer offer tips and examples to help you tweak and improve your own ABOUT page.