My feelings got hurt as I was reading a captivating article by Betsy Jordyn, a business development coach and copywriter.
The word blasphemy MAY have crossed my mind when I saw this in How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You):
Go to places where clients are editing themselves like LinkedIn.
Ummm, hello? LinkedIn is what I do.
Fortunately, my defenses were activated and I read the entire article, and it made incredible sense. I learned great tips and expanded my perspective. (I may have also become a Betsy Jordyn fangirl, this article is so well-written and overflowing with good stuff!)
Go read it, now! You may thank me later.