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How to Attract New Clients Using the Right Words

July 18, 2021 by Anita Leave a Comment

My feelings got hurt as I was reading a captivating article by Betsy Jordyn, a business development coach and copywriter.

The word blasphemy MAY have crossed my mind when I saw this in How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with … Read the rest

Is Your Past Experience Being Ignored? Here’s What to Do About It

July 17, 2021 by Anita Leave a Comment

It’s time to shut up about all of your past experience.

Faye Germer, renowned leadership speaker, displays amazing prescience in this article that compares experience to expertise . Her 2019 article has even more relevance to today’s job scene.

“… telling people how many years of experience you have doesn’t

… Read the rest

LinkedIn Background Banners: How to Use Canva to Make It Easy

October 13, 2020 by Anita 2 Comments

LinkedIn backgrounds are boring by default.

They currently sport a bland, pale greenish-gray banner. Yuck.

Could it be worse? Why, yes, actually it could be. Look at the attractive taupe now sported by many LinkedIn Company pages.

Do you suppose this is LinkedIn’s way of prompting us to add custom

… Read the rest

LinkedIn Skills: Misunderstood but Mikey (Microsoft) Likes Them

September 21, 2020 by Anita Leave a Comment

Skills, or Skills & Endorsements, might be the most controversial or misunderstood aspect of a LinkedIn profile.

Questions abound and usually center on numbers:

✔ How many Skills should I have?
✔ How many Endorsements do I need?
✔ Do recruiters look at this section?
✔ Are Endorsements meaningful?
✔ … Read the rest

LinkedIn Recommendations: I Found a Typo, Is It Too Late?

September 6, 2020 by Anita Leave a Comment

Ugh. The dreaded typo that you notice AFTER you’ve gone to press (or in the case of LinkedIn, hit the Save button.)

For most of LinkedIn, including posts and articles that you have created, you can easily edit your work. But Recommendations are in a league of their own.… Read the rest

Do-It-Yourself Public Relations For Entrepreneurs

June 24, 2020 by Anita Leave a Comment

In business, clones and copycats make it hard to get noticed. It’s expensive to get noticed. It’s time-consuming to get noticed.

But man, is it worth it!

Print and broadcast professionals are deluged daily with pitches from all directions. Well-paid, experienced Public Relations professionals work hard to get their clients

… Read the rest